U.P.W.W. (Utility Pro WorkWear) was founded in 2017 as a spin-off of the mother brand Utility Pro, a New York based workwear brand, established in 1995. Utility Pro is known for their hi-vis safety apparel, which they develop for government, construction companies, farmers and airport staff all over the United States. U.P.W.W. wants to establish as the first real hi-visibility workwear brand in fashion, while redefining classic workwear through continuous research into the workwear field.