On is the latest rookie when it comes to performance shoes and garments. The swiss brand was founded back in 2010 by ironman champion Oliver Bernhard and his friends and fellow runners David Alleman and Caspar Coppetti with the aim to create better running shoes. And their funky outsoles don't just look cool, they aid with incredible cushioning and explosive take off. All shoes feature their patented CloudTec technology, an inhouse developed cushioning construction.