Founded in 1971 and named after the greek goddess of victory, Nike established itself pretty fast as the biggest sportswear company in the world. Besides that the brand created some of the most iconic classics in the lifestyle sneaker segment like the Air Max or the Air Force 1. Nike has always been known for closely working with designer, engineers and athletes to produce new and innovative products. With the help of Nikes innovations, records were set and broken over and over again.