Founded in 1923, hummel is a Danish footwear and sportswear brand with deep roots in football and handball. The brand is one of the oldest teamsports outfitters in the industry and has equipped some of the world's greatest football teams and sponsors some of the biggest clubs and players in handball. Over the past decades, hummel has also advanced in the fashion industry with reissued 70s tracksuits that were worn by some Hollywood stars.
Their "HIVE" collection is another step towards fashion and brings sneakers as well as clothing that are more likely to be found on the streets than in sports.
Article by HUMMEL HIVE