The Japanese sportswear brand ASICS is known for both, its performance models as well as their lifestyle segment. Since the early beginnings in Kobe Prefecture, ASICS idea was to create the best equipment for athletes and non athletes possible. ASICS lifestyle category "SportStyle" is inspired by performance products and delivers footwear as well as clothing for everyday use, while bringing together the best of sportswear and fashion. Classics from their catalogue are the GEL-LYTE III from 1990, but also less known models like the GEL-1090 are becoming more popular than ever.