The sportswear brand from Japan is known for both, its performance models as well as their lifestyle segment. Since the early beginnings in Kobe Prefecture Asics idea was to create the best equipment for athletes and non athletes possible. Classics from their catalogue are the GEL-LYTE III, the runner with the split tongue from 1990, but also less known models like the GEL-LYTE V, GEL-KAYANO and GEL-1090 are becoming more popular than ever.