Amsterdam based pro-windsurfer, graphic designer and founder of New Amsterdam Surf Association Paul Zeper organically started to combine his two passions and began to work on his very own surf brand. The idea of New Amsterdam Surf Association was born, now resulting in a range of clothes that represent a counter movement within the established surf culture. This shows in rigid colorways and clean graphics, making its wearers feel united in their collectively shared passion and perseverance.